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The Art of Persuasion: 10 Brain-Hacks to Leverage in Business & Life

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Forgiveness

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Nostalgia

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AQUINAS • Willpower

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KANT • Apperception

Apperception is the act of synthesizing everything you learn— it is the process of taking your new experiences and assimilating them into the “residuum” of your past experiences, in order to be transformed to form a new whole.

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