Growing a small business today isn’t easy, and many business owners in Las Vegas are looking for creative ways to market their businesses and find new customers. With the rapid spread of digital technologies it can be difficult to keep up with the most modern marketing and advertising techniques, but to thrive and stand out from the competition leveraging innovative marketing strategies is a must.
Many Las Vegas businesses are opening their eyes to the power of digital marketing strategies, but there are many business owners who feel that they are not tech-savvy enough to introduce digital technologies into their marketing. In particular, older business owners who might not be digital natives or who have already achieved some success with their established ways may be hesitant to integrate a digital approach to customer acquisition.
However, digital marketing need not be high-risk or overwhelming. New marketing approaches can be introduced incrementally and, if necessary, with the help of knowledgeable experts. So let’s explore some marketing strategy tips that businesses in Las Vegas can use to stand out from their competition, pull in new customers, and improve their bottom line.
Search Engine Optimization (SEO)
One of the most overlooked marketing strategies for small businesses is to enhance their Search Engine Optimization or SEO. SEO is the practice of optimizing digital content or websites to increase their ranking on search engines like Google. The first step in the process is often to work to optimize the internal SEO, or technical SEO, of each web page that you aim to increase search engine rankings for.
This entails optimizing the meta tags, meta descriptions, and other metadata on a webpage so that Google can easily identify what the web page is about. Google does this by using computer programs called crawlers, which analyze web pages and pick up relevant information about them.
Depending on how your website is built, technical skill or a front-end web developer may be required to add this metadata. For most modern websites, however, there are plugins and tools that can be used to add metadata. Web builders such as WordPress, Squarespace, or Wix, for example, give non-technical users options for adding this information through a simple interface.
After working on technical SEO, business owners can think about other strategic elements of SEO, such as SEO-optimized digital content and backlinking campaigns.
Business owners with physical stores or shops should also create an account on Google MyBusiness, a program specifically designed to cater to physical businesses. The account is completely free and will allow the storefront or restaurant to become verified on Google so that it will show up in relevant search queries.
If you decide to hire a contractor or agency to work on your SEO efforts, make sure that they are performing the key aspects mentioned above for a successful SEO campaign, Codrin Arsene with Digitalauthority.me reports.
Getting started on a basic SEO campaign is well worth it for many Las Vegas businesses, but business owners should think of SEO as a marathon and not a race. It takes time for search engines to recognize the authority of improved website metadata and keywords so SEO efforts may not immediately show results. When good search engine rankings are achieved, however, the returns can be sustainable and enormous.
Content Marketing
Another important strategy for businesses in Las Vegas to consider is content marketing. Content marketing refers to the process of creating unique content that spreads the word about a company’s brand. Importantly, this content must offer value to those that read, listen to, or watch it.
Good content is related to a company’s brand and provides value to readers about that subject matter. This content is distinct from advertisements, in that it doesn’t necessarily need to include a specific sales pitch or call to action. There are many reasons why content marketing is crucial for businesses.
Publishing regular content in the form of articles, videos, or podcasts can build a business and its leadership into a trusted authority within their specific niche. It also builds trust with potential customers and expands a brand’s reach to a wider audience.
When crafting a content marketing campaign, business owners should consider creating an editorial calendar to schedule future pieces of content. The internal content marketing team can also use this calendar to brainstorm or assign content topics and collaborate. As many marketers say, content is king.
Digital Advertising
Vegas businesses may also consider running digital ads to increase sales, reach new customers, and increase brand awareness. Digital platforms such as Facebook, Google, Pinterest, and Twitter offer advertising products that businesses can use to create campaigns. Social media platforms have given individuals the power to build their businesses and personal brands.
These platforms offer impressive targeting options so businesses can reach potential customers of many different demographics. Facebook’s Power Editor, for example, is a robust visual interface that allows advertisers to upload ad copy and creative content, create ad sets, run A/B tests, and monitor the performance of campaigns. Businesses should strongly consider conducting A/B testing, running competing ad sets with small differences that can be compared to determine which is most likely to convert into sales.
Google’s advertising product is called Google Adwords, and it allows ads to be placed alongside search results. This form of advertising is unique because it targets individuals based on their specific search results. Google Adwords also offers other options, such as ads that syndicate to the display network, a network of websites that rent space on their web pages to Google on which you can place visual or video ads. This network extends the reach of ads placed on Google all across the web.
Physical storefronts can also advertise on the Google MyBusiness platform so that their storefront can show up before others in relevant searches. For example, the owner of a Las Vegas Thai restaurant could create an ad that would show up for users searching for “Thai restaurant” or a similar query.
To sum up, Las Vegas businesses should explore these new digital strategies for increasing sales and expanding their reach. As the marketing ecosystem continues to develop, business owners should do their best to keep up with all of the latest tools and technologies at their disposal.